Why Top Marine Companies Are Losing Market Share and What It Means for You
Last week, I had the opportunity to meet with leaders of one of the most prestigious marine brands—a company with a legacy that commands global respect.
But like many in the marine industry, they were not invested in a critical component of modern business success: digital marketing.
Initially, they were skeptical about the research I prepared for them.
But that changed when we searched for the key terms that potential customers are googling thousands of times every month.
Their brand was not showing up.
Despite its extensive history, impeccable reputation, and unparalleled quality, this marine brand—like many others—was not prominent in the digital world.
This isn't just an isolated problem; it's an industry-wide blind spot.
Marine leaders, many with 15 to 50 years of experience, have long relied on traditional marketing—boat shows, mailers, radio ads, word of mouth. But in today's world, those tactics alone don't cut it anymore.
The world has changed dramatically, especially post-COVID.
Consumers now do the majority of their research—and shopping—online.
New competitors are seizing this opportunity, investing heavily in digital marketing, and rapidly gaining market share.
Some of these newer companies offer products and services that are not even close to the quality of long-established brands.
Yet, they're winning over consumers simply by being more visible online.
The result? The very best marine brands are getting overlooked by new consumers.
Here's what seems to be a marine industry secret: Almost everyone now starts their boat-buying journey online.
Once you get to speak with a prospect, they have already informed themselves and gained their first impressions from what they saw online. Research specific to the boating industry backs this up.
You're already losing out if your company doesn't appear prominently and provide value in online searches.
The resistance to embracing digital marketing is becoming a significant liability, putting your market share, brand recognition, and, ultimately, your future at risk.
Don't let your brand's legacy fade into obscurity.
If you own or manage a boat dealership, brokerage, or manufacturing company, it's time to adapt.
We specialize in helping marine brands like yours dominate the digital landscape, attract new customers, and sell more boats.
Let me prepare a custom research and action plan for your company—free of charge—and show you exactly where your brand stands and what opportunities are waiting for you.
No catch. No commitment.
If you find value in our conversation and want our help implementing these strategies, great! But even if you don't, you'll walk away with valuable insights.
It's a win-win:
- You'll gain insights into your online market and innovative marketing strategies.
- I'll learn more about the unique challenges facing marine businesses.
Spots are limited. To ensure exclusivity and a competitive edge, we only work with one company per 30-mile target radius or boat category. Secure your spot now before one of your competitors does, and we won't be able to meet!
Contact me at jose@pboatmarketing.com or (954) 247-4461 to connect. Together, we'll ensure your brand's reputation and prominence are as strong online as they are in the real world.
