Boat Sales & Marketing
How to make boat sales using digital marketing.
"A man generally has two reasons for doing a thing. One that sounds good, and a real one." J. P. Morgan
Are you fed up with unpredictable market shifts dictating your boat sales, squeezing your margins, and reducing your traffic? Exhausted from the constant uncertainty? Are you tired of dealing with price-sensitive customers who ghost your sales team? It might be time to take a different approach. In the boating industry, everyone talks about relationships. They’re the backbone of a successful and fulfilling career—whether it’s with customers, vendors, or industry peers. But here’s the reality: today’s relationships extend far beyond networking events, boat shows, showrooms, and marinas. Nearly everyone owns a smartphone or computer and spends significant time online daily. We’re all constantly forming relationships in our minds with the businesses we see on Google, LinkedIn, Instagram, Facebook, YouTube, and in our inboxes.
How do you sell your boats in this saturated and unpredictable market? What if you didn’t have to compete at all?
The best customers aren’t just buying boats—they’re buying trust and ideas.
Last week, I had the opportunity to meet with leaders of one of the most prestigious marine brands—a company with a legacy that commands global respect.
Welcome Aboard, Boating Industry Leaders!
Welcome Aboard, Boating Industry Leaders! In this edition, we bring you our exclusive interview with Jeremy Anderson , the esteemed General Manager of Big Thunder Marine, a Top 100 Dealer from the Lake of the Ozarks. Jeremy is passionate about helping other industry professionals with his vast experience and success stories. We greatly appreciate his contribution to our podcast and hope you do too! Dive into the journey of Big Thunder Marine, their impressive growth, and the innovative strategies that keep them at the forefront of the boating industry.
To market your boats and your inventory, you need a website and marketing system that leverages many tools and strategies, such as search engine optimization, content marketing, social media marketing, paid advertising, and different types of marketing automation.
